Released this year - One Direction - One Way or Another

In this video there is a wide range of different places shown as it was filmed all over the world for comic relief. They are doing random things in this video such as dancing, showering, sleeping and much more, I think the main reason of this music video is so you watch it smile and then are given the urge to donate to comic relief.
One direction have quite a few different genres to show their type of music, these are mainly pop based though such as dance pop, pop rock, power pop and teen pop.

How does it show this genre?Their is a a lot of different genres attached to this boy band but i think that this music video is more pop rock then the others. However this isn't really shown because of things like their cheesy dancing and messing around.

Mise en scene
Costumes - A wide range of different styled clothing (e.g. smart casual to shower caps and dressing gowns).
Emotions - Put everyone in a good mood. (happy)
Gender - Both genders are represented in this music video. More likely to be viewed by women.

Camera WorkEstablishing shots - They are all over the world in this video and their is key moments in each clip which will show a well known building such a big ben to show where they are.

How did it present gender?The five main boys in this video were obviously the members of one direction, at some points in the video they do some gestures which could be seen as 'camp' or quite feminine, this shows that although they are male they were still doing feminine moves/things such as skipping and doing shoulder shimmy's.

AudienceThe audience for this will most likely be teenage girls as the artists are attractive well known young males. Also many people may watch and enjoy this music video as it is a charity single so it would have been mentioned alot on TV, radio, social networking sites and by other people in your area.