One must be unconventional - Nickleback - Rockstar

I think that this music video is unconventional as the lyrics are about being a Rockstar and having girls after you, drinking, doing drugs and not caring. However the music video is random people miming the lyrics such as males and females from the age of 8 to about 55, I also believe that it is unconventional as with certain genres people are stereotyped to have that 'look' for that certain genre such as rock they expect them to wear dark clothes and have piercings and tattoos, but in this music video everyone is wearing something different and most of them don't look as if this is the type of genre they would listen to.
Nicklebacks type of genres are things such as hard rock, alternative rock, pop rock, post grunge and alternative metal.

How does it show this genre?This music video only represents these genres when their is clips of people miming this song who look like the stereotyped people for this type of music. For example this is people with tatoos, piercings, long hair and like skulls and motorbikes.

Mise en sceneCostume - Casual clothes, work clothes
Emotions - Varied emotions
Gender - Both male and female

Camera WorkEstablishing shots - Everyone is in separate places could be at home, at work, social areas or just in the streets miming to the song.
How did it present gender?Each individual is represented differently in this music video. However I think that in this video many of the girls are seen as sex icons due to what they are wearing and the way they move to the song. Some males are seen as more masculine then the others, this is shown by what they're wearing and what they're doing during the video.

AudienceTheir audience is stereotyped to be these big scary masculine blokes who have lots of tattoos and piercings who ride bikes and get into pub fights. However they actually have a very mixed demographic ranging from the younger to the older members of society and even those who probably wouldn't pick rock as their favorite genre.

One must be conventional - Cody Simpson - Pretty brown eyes

This is a conventional music video as it is defiantly a stereotyped males pop video. Its set at a pool party where their is pretty girls in swimming costumes, bikinis and are sun bathing, their are also attractive males messing about, skate boarding and diving into the pool.
Cody Simpsons genre of music is pop, R&B and teen pop.

How does it show this genre?The genre is shown by the music video only have young males and females in it, its also shown by what they are wearing and how they interact with each other.

Mise en scene
Costume - Swimming costumes, bikinis, shorts and tank tops.
Emotions - Happy
Genre - Male and female in the video but more for female viewers.

Camera workEstablishing shot - They are at a pool party.
Emphasizing - Their is main emphasis on Cody (singer) and the main girl.

How will is present gender?This music video shows girls as these stereotyped girly girls who wear dresses and make up and are all really beautiful, it also shows the boys as the stereotypical sporty manly lads who try to act 'cool.


Audience?
For this music video i believe that the audience is more likely to be teen girls aged 13 - 16 this is because the lead singer is an attractive young boy about their age who half way through the song takes his top off.

Released this year - Icona pop - I love it

This is a very crazy video and their is allsorts going on for example clubbing, singing in the street, doing graffiti and moments of just them singing and the lyrics coming on the screen.
Icona pop's type of genre is dance and electro pop, this type of music is always upbeat and gets everyone dancing along.

How does it show this genre?These genres are shown with everyone clubbing and dancing.

Mise en sceneCostume - Casual clothing, Clubbing gear (e.g dresses, shirts) and random capes.
Emotion - Motivational gives of this  happy feel to it.
Gender - A song for everyone, both males and females in the video.

Camera work
Establishing shot - In this music video they are in a wide range of different places such as a club, taxi, hotel and on the streets

How did it present gender?I think that this music videos represents everyone letting lose and having a good time and not worrying about what other people think of you. I think it mainly represents women as its sung by two female singers and its based on them.

AudienceThis songs demographic are probably those for the age between 15 - 29 this is because its and upbeat song that keeps you going with whatever you are doing.

Released this year - One Direction - One Way or Another

In this video there is a wide range of different places shown as it was filmed all over the world for comic relief. They are doing random things in this video such as dancing, showering, sleeping and much more, I think the main reason of this music video is so you watch it smile and then are given the urge to donate to comic relief.
One direction have quite a few different genres to show their type of music, these are mainly pop based though such as dance pop, pop rock, power pop and teen pop.

How does it show this genre?Their is a a lot of different genres attached to this boy band but i think that this music video is more pop rock then the others. However this isn't really shown because of things like their cheesy dancing and messing around.

Mise en scene
Costumes - A wide range of different styled clothing (e.g. smart casual to shower caps and dressing gowns).
Emotions - Put everyone in a good mood. (happy)
Gender - Both genders are represented in this music video. More likely to be viewed by women.

Camera WorkEstablishing shots - They are all over the world in this video and their is key moments in each clip which will show a well known building such a big ben to show where they are.

How did it present gender?The five main boys in this video were obviously the members of one direction, at some points in the video they do some gestures which could be seen as 'camp' or quite feminine, this shows that although they are male they were still doing feminine moves/things such as skipping and doing shoulder shimmy's.

AudienceThe audience for this will most likely be teenage girls as the artists are attractive well known young males. Also many people may watch and enjoy this music video as it is a charity single so it would have been mentioned alot on TV, radio, social networking sites and by other people in your area.

One from the UK - Rizzle Kicks - When i was a youngster

In this music video the boys are singing about what they wanted to be when they grew up (e.g. fireman and astronaut), it involves lots of messing about and kiddish behavior like playing video games, being in a park and playing cowboys and Indians.
The Rizzle kicks boys main music genre is British hip-hop/Alternative hip-hop.

How does it show this genre?The genre of this music video is shown by the locations in the video, what the lyrics actually say and how the artist are acting.

Mise en sceneCostumes - Fancy dress and casual clothing such as jeans, hoodies and  t-shirts.  
Emotions - Happy, funny and childlike behavior
Gender - Male based. Music video more for males.

Camera work
Establishing shots - In a business type work place but dressed in childish fancy dress, in a playground, in what looks like a little messy flat with friends.

How did it represent gender?
This video shows your 'stereotypical' boys who like to play video games, drink cider cans (lyrics), mess about play fighting with each other. It also shows what boys thought they were going to be when they were younger compared to what they actually are doing now.

AudienceThe audience for this song and this genre of music is probably teens between the age of 14-17. I think this is because this is the age where you start to laugh at what you thought you would be when you grew up but now its time to start thing realistically.

One from 1990 or older - Mc Hammer - You can't touch this

Their is no storyline for this music video and its just full of loads of people doing the same dance routine everywhere.
This music video is very catchy and gets everyone moving along to it, this is seen as coming from the genre oh 'hip-hop'.

How does it show this genre?This genre is shown by the outfits they wear, the 'cheesy' type of dance moves they use and the type of upbeat song it is.

Mise en sceneCostumes - Men in haream pants and jackets, girls in crop tops with shorts or skinny jeans.
Emotions - Everyone is pumped up has  lots of energy in this video.
Gender - Male singer. Male and female dancers.

Camera workEmphasizing - Emphasized shots on their feet to show the dance moves.
Camera shots are always changing to show the different people doing this one dance routine. Also their is also medium close-ups on peoples mid area to show them doing the swaying/thrusting hip gestures.

Editing
Cuts - Their are lots of cut aways in this music video which show different people in different places doing the dance routine.
Synchronous (with beat) - Yes the singing and routine is all in time with the beat.

How did it present gender?

In this music video both genders are dancing along to the song and doing the same routine this shows that although a male is singing they're all equal in this video, however during a certain part of the routine M.C. Hammer does a hip thrust towards one of the females and this could show how females are seen as sex icons.

AudienceEveryone from a wide range of ages and different genders all enjoyed this song when it was released and it is still a well known and enjoyed song nowadays, when you hear the start of this song you can't help but start to dance to it.

A2 MEDIA!!

This coursework I will be producing a music video, a Digi Pak and a poster for a band/group or solo artist.

For the research task we have to search 6 different music videos from the genre of music which we are thinking about doing. I'm not sure on a genre yet so for now I'm looking at a random selection of music videos.

Here are links to each song i looked at..

One from 1990 or older: M.C. Hammer - You can't touch this
http://www.youtube.com/watch?v=otCpCn0l4Wo

One from the UK: Rizzle Kicks - When i was a youngster
http://www.youtube.com/watch?v=Rc2iUwMpb8Y

Two must be released this year: One Direction - One way or another
http://www.youtube.com/watch?v=36mCEZzzQ3o
Icona Pop - I love it
http://www.youtube.com/watch?v=UxxajLWwzqY

One must be conventional: Cody Simpson - Pretty brown eyes
http://www.youtube.com/watch?v=EGDlVvIGTZk

One must be unconventional: Nickleback - Rockstar???
http://www.youtube.com/watch?v=DmeUuoxyt_E