One from the UK - Rizzle Kicks - When i was a youngster

In this music video the boys are singing about what they wanted to be when they grew up (e.g. fireman and astronaut), it involves lots of messing about and kiddish behavior like playing video games, being in a park and playing cowboys and Indians.
The Rizzle kicks boys main music genre is British hip-hop/Alternative hip-hop.

How does it show this genre?The genre of this music video is shown by the locations in the video, what the lyrics actually say and how the artist are acting.

Mise en sceneCostumes - Fancy dress and casual clothing such as jeans, hoodies and  t-shirts.  
Emotions - Happy, funny and childlike behavior
Gender - Male based. Music video more for males.

Camera work
Establishing shots - In a business type work place but dressed in childish fancy dress, in a playground, in what looks like a little messy flat with friends.

How did it represent gender?
This video shows your 'stereotypical' boys who like to play video games, drink cider cans (lyrics), mess about play fighting with each other. It also shows what boys thought they were going to be when they were younger compared to what they actually are doing now.

AudienceThe audience for this song and this genre of music is probably teens between the age of 14-17. I think this is because this is the age where you start to laugh at what you thought you would be when you grew up but now its time to start thing realistically.