Poster Research

Jessie J album release poster

By dressing the artist in black and having her name and the album title over her chest in a brighter color makes the name and title stand out and catch peoples eyes.
Only one picture which is of the artist and they've done the poster so she will have eye contact with those looking at it.

With this poster they have not filled it with as much information as other posters such as Taylor Swifts 'RED'. They have information of certain things that will be featured in the album such as her collaboration with B.O.B.

Underneath this it has a link which would direct you to the artists official music page, this is good because if they wanted to know more information about the album which isn't on the poster such as the release date then they would be-able to find it.

Poster Research

Taylor Swift album release poster             

I think this is a really good album release poster it has all the details you need to know about it and its also very eye catching. Red is used as one of the main colors for this poster and I think this is really affective as the album is called 'RED'.
Another great thing this poster has done is used the iTunes logo showing that this song can be bought/pre-ordered and put straight onto you iPod or smartphone. Also by having a photo of the album cover on it as well it shows that their is more than one way possible to get it. 
This poster also says what will be included in the album such as a song featuring Ed Sheeran, this will increase the sales of the album as they know that another well known artist will be featuring in it.
The name of the album, the name of the artist and the release date are all in big bold letters, this is to grab everyone's attention and let them know exactly who its by and when they can get it. 
Another thing i think that is good is the main image on the poster, it shows you who the artist is.
They have also done it so half of her face is in shadow i think this is really good as the sunlight is on the bottom half of her face and it makes her red lips stand out (Red lips, album is called red).           

At the bottom of the poster it says what radio stations are helping to advertise this new album and it is encouraging you to go and request her latest hit single 'We Are Never Ever Getting Back Together'.

On the bottom right it also has the well known slogan which goes with this album 'Lets paint the town RED!' I think it was good that they put this on the poster and it obviously links with the album so it will grab peoples attention and make them want to buy it.

Music Video Director Research.

Spike Jonze
Spike Jonze was born October 22nd 1969 and he is a well known American director, producer, screenwriter and actor, whose work includes music videos, commercials, film and television. He is well known for his music video collaborations with Weezer and The Beastie Boys.
Spike Jonze is well respected for making influential and alternative videos, he is known to work with the artist to bring out true emotion and capture the artists own illustration.
 ( His interpretation of making music videos)

One music video that Spike Jonze is well known for is Fat Boy Slims 'Praise you'. He actually starred in the music video under the pseudonym Richard Koufey along with a fictional dance group. The video was shot in guerilla style (that is on a location without obtaining permission from the owners of the property) in front of puzzled on lookers outside a movie theatre in Westwood, California. The 'Praise you' video came into being because Spike Jonze was unable to work with Fat Boy Slim on the video for 'The Rockefeller Skank's' so he sent his own solo dance video to "Skank" as a gift; Jonze's 'alternate' music video was so well received by slim that Jonze's fictional Torrance Community Dance Group was green-lighted for the official video of 'Praise you'.

 

 

Digipak Research

 Muse

- They have kept the same house style throughout
- The band name is bigger then the album title (stands out more), the font is quite boring
- They do not look like a band in their cover photo, they look like a group of mates round for a poker night.
- The place where their picture is set is very random and looks as though they are on another planet, this background is also continued to the back cover of the digipak.
- There is nothing important which would be covered by the CD
- The photo inside the digipak is quite boring and dull, I think they should have some writing here about the artist or the album
- A list of the song names on the back so people will know what to expect

 

Digipak Research

The Ting Tings

- Same house style throughout the digipak

- The cover has the name of the group but no image of them, this could be good because people may only know the artist because of what they look like and not seeing them may encourage them to listen to this album

- The cover is very simple but it's also affective

- The fonts are simple on the cover i think they could have used something more wild

- The inside of this digipak is quite simple with again no pictures of the artists but writing.

- On the side where the CD would be their is a small paragraph of thanks and also another small paragraph saying who the album was written, produced and mixed by,

- The other side looks like the writing has been smudged and its quite random sentences.

- The back of the case is where you finally see the artists. They are in black and white which makes them stand out from the rest of the digipak.

- The list of all songs on the album are also on the back cover, the fronts for the numbers and the song names are different on the back and the numbers change sizes, I think this is good and makes the album cover that little bit more interesting..

- Their is also links to their social media sites in a box on the bottom corner of the back cover.

I think that this is a good digipak because it is simple yet the use of a bright house style has made it stand out from other Digi Paks. It also shows that you don't need to put your artist on the cover as long as they're on it somewhere, however i personally think that it is better to have an artist of the front cover. 

Digipak Research

Red Hot Chili Peppers- The Red Hot Chili Peppers album 'Greatest Hits' has a consistent house style through out the digipak
- The picture on the front shows that the 4 members which make up The Red Hot Chili Peppers are funny and they enjoy doing wild things such as naked photo-shoots.
- The sticker at the bottom saying 'explicit content' also shows that these 4 guys are going to have quite wild music.
- The font used on the front cover looks as though it has been stamped there and i think this makes the front cover look better.
- Also I think that the use of the bands well known logo behind their main image is a good idea because that will grabs peoples attention as its eye catching and also people will know that this logo symbolizes The Red Hot Chili Peppers.

- The inside of the Digi Pak has an individual shot of all 4 members of the band on the left side. These photos are simple and don't take up to much room so they still have a lot of space to write about the album and say thank you etc.
- They have not put any images or writing behind the CD's, however by putting a lot on the left side of the digipak and having the logo on the CD's i do not think that they need anything else.

 I think that this digipak shows that even though its simple it can still be effective.