One must be unconventional - Nickleback - Rockstar

I think that this music video is unconventional as the lyrics are about being a Rockstar and having girls after you, drinking, doing drugs and not caring. However the music video is random people miming the lyrics such as males and females from the age of 8 to about 55, I also believe that it is unconventional as with certain genres people are stereotyped to have that 'look' for that certain genre such as rock they expect them to wear dark clothes and have piercings and tattoos, but in this music video everyone is wearing something different and most of them don't look as if this is the type of genre they would listen to.
Nicklebacks type of genres are things such as hard rock, alternative rock, pop rock, post grunge and alternative metal.

How does it show this genre?This music video only represents these genres when their is clips of people miming this song who look like the stereotyped people for this type of music. For example this is people with tatoos, piercings, long hair and like skulls and motorbikes.

Mise en sceneCostume - Casual clothes, work clothes
Emotions - Varied emotions
Gender - Both male and female

Camera WorkEstablishing shots - Everyone is in separate places could be at home, at work, social areas or just in the streets miming to the song.
How did it present gender?Each individual is represented differently in this music video. However I think that in this video many of the girls are seen as sex icons due to what they are wearing and the way they move to the song. Some males are seen as more masculine then the others, this is shown by what they're wearing and what they're doing during the video.

AudienceTheir audience is stereotyped to be these big scary masculine blokes who have lots of tattoos and piercings who ride bikes and get into pub fights. However they actually have a very mixed demographic ranging from the younger to the older members of society and even those who probably wouldn't pick rock as their favorite genre.